Southern Roots Collection
The Villages Charter School (TVCS) alumni-owned boutique brings everyday, trendy and chic styles to Middleton. Located across from the high school, this boutique will also offer a green and gold section tailored to TVCS students, parents, and alumni.
Unlike a corporate-owned or chain location, this is our first purpose-built, standalone storefront. The opportunity is particularly meaningful because of my longstanding connection to the community. I attended The Villages Charter School, and my daughter now attends the school as well. Opening in Middleton, directly across from The Villages High School, allows us to invest in a community that has played an important role in our family's life and our company's future.
Nikki Dunlap
Owner
Photo Gallery
Earned Media Opportunities
We feature our business partners across all of The Villages marketing channels, from announcements and construction updates, to grand openings and anniversaries, so our residents can celebrate with the local businesses they love.
370k
Vmail & Mmail
E-Newsletter Subscribers
182k
The Villages & Middleton News Pageviews/Month
122k
Readers of The Villages Daily Sun Newspaper
87k
The Villages & Middleton Facebook Followers
47k
The Villages & Middleton Instagram Followers
29k
Subscribers on The Villages YouTube Channel
Audience Metrics as of July 2026
Southern Roots Collection New Business announcement
Southern Roots Collection Construction update
Southern Roots Collection grand Opening
Southern Roots Collection in the spotlight
Celebrating Our Partners
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Contact us today to explore the perfect location for your business.
Join Our community
Contact us today to explore the perfect location for your business.
