Southern Roots Collection

The Villages Charter School (TVCS) alumni-owned boutique brings everyday, trendy and chic styles to Middleton. Located across from the high school, this boutique will also offer a green and gold section tailored to TVCS students, parents, and alumni. Location & Info 2177 Dr. Randy McDaniel Way, Middleton, FL 34762 1,240 Square Feet Explore Downtown Middleton […]
Mainstream Boutique

Owned and operated by a mother-daughter team, this boutique offers a distinctive retail concept built around community, connection, and curated fashion. Serving women across multiple demographics, the store features a collection of trend-driven and fashion-forward pieces that support both everyday style and evolving consumer preferences. More than a retail destination, the boutique is designed to […]
The Pharm Stand

Located in the golf car accessible Brownwood Paddock Square, The Pharm Stand is a destination for premium hemp-derived wellness products, combining high-quality offerings with education and community engagement. Focused on plant-based wellness solutions that promote health and well-being, The Pharm Stand provides residents and visitors with trusted resources and personalized guidance, creating meaningful opportunities to […]
Shoe Biz

Located in the golf car accessible Brownwood Paddock Square, Shoe Biz enhances The Villages’ retail landscape with an extensive selection of comfort and orthopedic footwear. By offering specialized shoe solutions that prioritize wellness, support, and everyday comfort, the retailer serves the needs of the community’s active residents while contributing to the diverse mix of businesses […]
Naples Soap Company

Joining a growing mix of trusted retailers at Lake Sumter Landing, Naples Soap Company enhances the shopping experience with premium skin and hair care products made from clean, carefully selected ingredients. As a respected Florida-based brand, Naples Soap Company brings health-conscious consumers a collection of high-quality wellness and personal care products, further strengthening the diverse […]
Ethan Allen

Ethan Allen has expanded into The Villages with its first local showroom, bringing a nationally recognized furniture and home décor brand to one of Florida’s fastest-growing markets. Located in Lake Deaton Plaza, the showroom features a wide selection of quality furnishings, accessories, and personalized interior design services, providing residents with a comprehensive destination for creating […]
LOFT
https://www.youtube.com/watch?v=vr6561K5m6k As LOFT prepares to open its first boutique in The Villages, the nationally recognized women’s apparel brand will bring a versatile fashion destination to Spanish Springs Town Square. Offering an extensive selection of workwear, denim, loungewear, and vacation styles, LOFT appeals to a broad, multigenerational customer base. With fashion-forward options for mothers, daughters, and […]
Go Fish Clothing & Jewelry Co.

As they expand beyond Florida’s coast, the Crofts are bringing Go Fish Clothing & Jewelry to The Villages, marking the brand’s first Central Florida location. Known for its thoughtfully curated mix of private-label fashions and globally sourced apparel brands, Go Fish offers a unique retail experience complemented by home decor and accessories, creating a distinctive […]
Jean-Pierre Klifa

With a distinctive European aesthetic and more than three decades of design expertise, Jean-Pierre Klifa is bringing a fresh fashion perspective to Lake Sumter Landing in The Villages. Renowned for blending coastal-inspired style with sophisticated French design, the JPK brand offers a curated collection of apparel, accessories, and its signature bucket handbags. The addition of […]
Shopping Center Business Magazine

The April 2026 issue of Shopping Center Business offers valuable insights on doing business in The Villages, Florida, with a focus on our community’s newest town center, Eastport. Inside the magazine, you’ll find a letter from the publisher titled Buying Power, a two-page spread with key statistics, and a featured article about the growing retail opportunities in […]